In order to remain viable, a financial services company must remain relevant. In order to remain profitable, a financial services company must find ways to combat shrinking margins by gaining more clients and binding them. Fidelity’s latest iteration – Fidelity Works – is a smorgasbord of services, products and solutions on a single platform that attracts and retains plan sponsors, employers and participants. This walled garden allows Fidelity to operate their conveyer belt seamlessly and naturally with everything Fidelity from cradle to grave. Along the way, Fidelity captures personal and financial data on millions of participants to drive more products and solutions on a “timely” basis. Fidelity is probably looking at the health insurance brokerage as the next service to be added onto the belt, and would property and casualty insurance be far behind?

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