Vision

Improving outcome through the considerate allocation of knowledge, curiosity and skill.

Mission

To professionally guide our clients with the insightful thinking and care they seek to achieve balanced and sound decisions in their best interests.

Our Core Values

  1. The trust our clients place in us is sacred, and we treat that relationship with respect and reverence.
  2. Standards and regulations form the foundation of our conduct as we strive to elevate our practices to a higher stratum of care.
  3. Increasing knowledge and improving skills are a constant in bettering ourselves to continue warranting our clients’ trust.
  4. We understand that our achievement on behalf of our clients begins with balanced and thoughtful advice provided through the lens of due diligence, analytical thinking, hard work and sincere humility.

 

Why We Serve to Lead

The Royal Military Academy at Sandhurst’s motto is “Serve to Lead”, and the final quote in its cadet lessons Plans by Field Marshal Sir William Slim Courage in 1957 states:

“Unselfishness, as far as you are concerned means simply this – you will put first the honour and interests of your country and your regiment; next you will put the safety, wellbeing and comfort of your men; and last – and last all the time – you will put your own interest, your own safety, your own comfort.”

Chao & Company believes that “Serve to Lead” defines the essence of a fiduciary and how we practice every day. We lead our clients through unselfishly serving them so that our clients have a higher probability of reaching the desired and necessary outcome for the working men and women of America.